Sunday, April 6, 2008

Marketing in developing countries

Please check out this article:

http://www.entrepreneur.com/growyourbusiness/portfoliocombusinessnewsandopinion/article188980.html

I thought that you would appreciate this article in light of our discussion last week in class. As we discussed, the trend is to find opportunities to market modified products in developing countries.

Please read the article and answer the following:

Did Microsoft and Dell miss the boat on this opportunity? If so, can they get back in the game? How can these companies manage to be profitable selling a laptop and the software for $100? Do you see a down-side in this? If so, what is it?

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