Nike just released the "green" version of Air Jordan's. This version of Air Jordan's has been designed to be more environmentally friendly by using materials that are less toxic and by cutting down on the amount of waste.
Here is a link to the article that was in the January 10, 2008 Fortune:http://money.cnn.com/2008/01/09/magazines/fortune/gunther_nike.fortune/index.htm
One thing that jumped out at my was the price of the shoes- $230! I couldn't help but think that there was an interesting dichotomy here. On the one hand, Nike seems to be taking charge and trying to do something for the environment. On the other hand, how likely is it that the "average" person can afford these shoes? We've talked at great lengths about stakeholders in a company. Who would you say benefits from this move? Is there a group of stakeholders that doesn't benefit? Let's hear your thoughts!
About Me
- Prof. Lisa Cherivtch
- I am a Professor of Business at Oakton Community College where I teach Introduction to Business, Global Business, and a variety of Marketing classes. I have over 20 years of experience in Product Development, Product Management, Sales, and Training. In addition, I am Liaison/Director for the International Trade Association of Greater Chicago. My passions are language learning, international travel, running, and dance. My teaching philosophy is to give students real-world experience in the safe environment of the classroom. While I do have a variety of things that I enjoy doing, teaching is definitely my greatest passion!
1 comment:
Looking at the article I believe that Nike is taking a huge step forward in the protection of the environment. I believe that the price of the Air Jordan's is very cheap when you look at the Air Jordan brand as a whole. The 22nd making of the shoe was a simple design that was not incredibly flashy or innovative in any way. People were shoveling out about 500 dollars for a pair of sneakers. So asking for 250 for what may very well be the last edition in a very long line of shoes that may have put Nike on the map. The Air Jordan shoes are an icon of the shoe industry.
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